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#BreatheLife FSM India Initiative

Clean Air • Healthy Lives • Sustainable Cities

Breathe Life Programme

#BreatheLife is a global initiative led by the World Health Organization (WHO), United Nations Environment Programme (UNEP), World Bank, UNDP, and FSM India. The programme aims to support cities and communities in reducing air pollution and protecting public health through policy action, technology, and citizen engagement.

The initiative focuses on data-driven decision-making, clean practices, and collective action to improve air quality and build healthier, more sustainable living environments.

Key Focus Areas

  • Vehicular Pollution: Promoting public transport, carpooling, electric vehicles (EVs), and the use of cleaner and alternative fuels.
  • Industrial Emissions: Strengthening emission standards, monitoring industrial pollution, and encouraging adoption of clean and energy-efficient technologies.
  • Waste Management: Eliminating open waste burning, promoting waste segregation, recycling practices, and safe disposal systems.
  • Construction Dust Management: Encouraging clean construction practices, dust control measures, and proper handling of Construction & Demolition (C&D) waste.
  • Public Awareness & Citizen Engagement: Using air quality data platforms such as SAFAR and Clean Air campaigns to engage citizens and promote informed action.

Use of Technology & Data

  • Online and real-time air quality monitoring systems.
  • Use of data to support policy planning and decision-making.
  • Evidence-based interventions to reduce pollution levels.

Programme Objectives

  • Reduce air pollution in urban and rural areas.
  • Protect public health and the environment.
  • Support cities in achieving clean air standards.
  • Empower citizens with awareness and actionable knowledge.
  • Promote sustainable and low-emission development pathways.

Expected Impact

  • Improved air quality and healthier communities.
  • Active citizen participation in clean air initiatives.
  • Stronger environmental governance and compliance.
  • Reduction in pollution-related and respiratory illnesses.